Optimizing your Google Business Profile (GBP) for your barbershop is essential for improving visibility, attracting more customers, and increasing bookings. Follow this checklist to ensure your profile stands out in local searches. 1. Choose the Right Business CategoryYour primary category should reflect your highest revenue-generating service. For example, “Barber shop” or “hair salon.” You can […]
Citations are still widely considered an important ranking factor in local SEO in 2025. With the rise of large language models like Perplexity and ChatGPT, I personally think citations are becoming even more relevant.I’m Sean, and I’ve been working in SEO for 10+ years. In my experience, citation building can be incredibly helpful for small […]
Although most local SEO efforts focus on optimizing for Google Maps, it’s equally valuable to list your business on Apple Maps. Between 82 to 110 million people in the U.S. used Apple Maps in 2024. It’s their default navigation tool, which makes it an important platform to consider. When Apple introduced Business Connect, a free […]
Google Business Profile (formerly known as Google My Business or GMB is a free tool that lets businesses appear in Google Search and Google Maps. When customers search for your business or services you offer, your GBP listing can show important details like your location, hours, reviews, contact information, attributes, and service area. A well-optimized […]
If you’re looking to improve your local SEO and boost your visibility in search results, optimizing your Google Business Profile (GBP) is crucial. A well-optimized GBP can significantly impact your local rankings and increase your chances of attracting new customers. In this comprehensive guide, we’ll break down the essential steps to optimize your Google Business […]